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Click the Pink
Ribbon On The Cigna Website and Money Will Be Donated for The Fight
Against Breast Cancer-Truth!
But Now Ended!
Summary of the eRumor A short email says to go
to the website of the Cigna Foundation and click the pink ribbon and Cigna will donate $1 to battle breast
cancer. The message says it's during the month of October
This was true, but the campaign was
Cigna consists of several companies that offer group insurance and
financial services. Their Cigna Foundation donated $1 per
click during October of 2001 to support the Susan G. Komen Breast Cancer
Many companies donate to charity in response to visits to web
sites. It's partly a way for them to participate in worthy
causes and partly a way for them to attract fresh visitors to their
Last updated 9/27/03
A real example of the eRumor as it has
appeared on the Internet:
Subject: Subject: Breast Cancer Month
Subject: Breast Cancer Month
Pass it on.....
If you go to the Cigna website and click on the pink
ribbon, Cigna will donate $1.00 to fight breast cancer.
Only good the month of October, pass it on to
everyone! Click on the pink ribbon at www.cignafoundation.org
2 For 1
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