The campaign is true, although it was
not prompted by the London terrorist bombings.
It was started in April, 2005 by a paramedic based in Cambridge in
His name is Bob Brotchie and he is a clinical team leader for the
East Anglian Ambulance NHS Trust.
He said he got tired of trying to figure out who to contact when
dealing with shocked or injured patients who can't give the
The campaign encourages people to put an entry in their cell phones
and other portable address devices under the name of "ICE"
(In case of emergency).
Emergency personnel can quickly check the cell phone for the ICE
entry and reach whoever's name and contact information is
It also gives the cell phone owner the opportunity to choose who
will be contacted during an emergency when that person may not want
Mom, Dad, or some other same-named relative to be called.
The announcement of the campaign in April was made by Brotchie, a
British war hero named Simon Weston, and the Vodafone Life Saver
Vodafone is a cell provider in the UK and says that its research has
shown that more than 75 percent of the people it surveyed don't
carry any information about who they would want contacted on their
behalf in case of an emergency.
In July, 2005, an email started circulating saying that an email
about ICE should not be opened because it is a virus.
There has not been a virus discovered using "ICE" as a
The virus warning was a hoax, perhaps circulated by someone who was
afraid that the email could be a virus.
Last updated 7/25/05