The Betty White Challenge
Not long after news broke of Betty White’s death at the very end of 2021, fans proposed a “Betty White Challenge” to flood animal shelters with $5 donations on her birthday in January 2022.
Not long after news broke of Betty White’s death at the very end of 2021, fans proposed a “Betty White Challenge” to flood animal shelters with $5 donations on her birthday in January 2022.
“Betty White” was a feature of Twitter’s trending list on November 11 2021, and a screenshot of a purported tweet attributed to the cultural icon took advantage of the algorithmic boost.