A description that often appears with the meme suggests that Hitchcock’s “fascism” message occurred “back when celebrities didn’t give a shit about what people thought.” Three images of Hitchcock handling bullets and a gun are captioned:
I’ve just come into possession of a cure for fascism.
They come in capsule form. For best results, they must be taken internally.
Here is the handy applicator.
Searching for “Alfred Hitchcock” and “a cure for fascism” quickly led to original footage of the captioned sequence. However, Hitchcock is discussing insomnia, not fascism:
When an office worker is fired from his job, he shoots his boss to death, but when he returns to the office his boss is alive, and has no recollection of the incident.
Although the Alfred Hitchcock “a cure for fascism” quote was based on a genuine segment featuring the filmmaker, Hitchcock originally said “insomnia” where “fascism” appeared.
Incidentally, Hitchcock did produce anti-fascist material during his career as part of an anti-Nazi propaganda effort during World War II, but that material was deemed too subversive and did not see the light of day until the 1990s — a decade and a half after his death in 1980.