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A real example of the eRumor as it has appeared on the Internet:

This will be last and final post to your site- it’s beyond pointless trying to reason with your company that takes zero accountability for their actions. I read… complaint after complaint from heartbroken, concerned dog owners and all they get is the same cut and paste responses. Same ailments, same symptoms, same outcomes that you simply chalk up to misinformation. Shame on you Beneful. Great commercials, adorable ads- unfortunately this was not my reality. This is my “Beneful Dog”, or should I say was. I watched her die from kidney failure at the young age of 7. Our vet asked if we had fed her anti-freeze? My lab who was on the same food had knots form all over his body. My only hope is people continue to question and spread the word. Research the food you are feeding your pets- plain and simple.See More
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