Gay ad from Procter & Gamble?-Truth!

Procter & Gamble Produced a Magazine Ad Showing Two Gay Men in Bed-Truth!

Summary of eRumor:

The eRumor is from the American Family Association and says that Procter & Gamble has published a print ad that shows two men in bed after an apparent sexual encounter.
The email encourages a boycott of Procter & Gamble for the ad and for other statements in support of homosexuality.
Another email campaign urged protest against Procter & Gamble for advertising on the “Will and Grace” television show as well as “Queer Eye for the Straight Guy.”.

The Truth:

The ad is real.
It is for a Procter & Gamble product called Downey Wrinkle releaser.
It’s a two-page ad that includes a picture of a string of men’s clothes on the floor marking a trail to a bed in which two men are shown embracing, but under the covers.
Procter & Gamble says the ad appeared in a Canadian magazine several years ago but was pulled.
The ad has been archived by The Commercial Closet, an organization that keeps watch on gay advertising.
According to a columnist with The Commercial Closet, Procter & Gamble has been venturing into advertising in the gay community and targeted to gays.
In June, 2001, a Procter & Gamble Head & Shoulders dandruff shampoo ad ran on a gay website showing two attractive men saying, “He’s one” and “So is he” then the caption “They are, too!”
But the punch line was “Proud Head & Shoulders users.”
The Commercial Closet also says Procter & Gamble ran another ad for their Physique hair care product that asked, “Can you keep it up for hours?  Try the new Physique Styling Stick.”

Procter & Gamble has also put advertising dollars into “Will and Grace” and “Queer Eye for the Straight Guy,” according to the Commercial Closet.

This eRumor also makes reference to the controversy in Cincinnati regarding a gay supported city ordinance and Procter & Gamble’s support of it.
CLICK HERE for more details on that story.