Teens Summon Demon in “Charlie Charlie Challenge”-Fiction!

Teens Summon Demon in “Charlie Charlie Challenge”-Fiction!

Summary of eRumor: 

Many teenagers have posted videos that supposedly show them summoning a Mexican demon spirit named Charlie in what has become known as the “Charlie Charlie Challenge.” 

The Truth:

The Charlie Charlie Challenge is nothing more than a clever marketing campaign for a horror film.

Many teenagers have posted videos of what appears to be supernatural happenings after they used a makeshift Ouija board to summon Charlie, a so-called Mexican demon spirit.

In the challenge, two pencils are placed on a piece of paper in the shape of a cross with the words “yes” and “no” written in all four corners of the cross. Then, the words “Charlie, Charlie can we play” are uttered to start the challenge. If the pencil drifts to “yes,” that supposedly means that a connection has been made with the demon, and players can ask him questions. 

As it turns out, the Charlie Charlie Challenge was a marketing stunt for a Warner Bros. movie called “The Gallows.” After countless videos of the challenge went viral, an eight-second trailer that shows a clip of the Charlie Charlie Challenge from the movie was released.

The movie, which was set for release in July 2015, is about a group of students in a small town who try to resurrect a school play that ended in tragedy 20 years earlier — and, of course, there are horrific consequences.

Similar viral marketing campaigns have been successfully used in the past. A social media campaign for “The Last Exorcism” tricked people into believing that they were video chatting with a woman who was suddenly overtaken by a demon. Images of the people’s horrified reactions were used to market the movie. 

And the “Blair Witch Project” had one of the most successful viral marketing campaigns ever. Promoters logged onto online forums to spark urban legends about three filmmakers who disappeared while searching for a witch in Maryland. The move cost $20,000 to make and took in $248 million at the box office thanks to these viral marketing efforts.